maybe the goal is instead to try to get ahead of regulation by implementing a system that is easily bypassed by most kids (like these video based age estimations). Then they can show this to the regulator and be like: “look were already doing everything we can, no need to actually put the regulation in place”.

I mean it’s just a cheap PR ploy anyway. Companies are not your friends. They are just as much dependent on payment processors like Mastercard as Steam and Itch. They probably just don’t matter enough to get notice.

You can disable showing adult games from the store in the store preferences.

https://store.steampowered.com/account/preferences

This setting is apparently disabled by default, so at some point you enabled it.

I found this: https://simonwillison.net/2025/Jul/11/grok-musk/

soon ™