I don’t know where you’re getting the idea that people don’t care. People do care, a lot of people care a lot. Part of the problem is that people who want to act ethically and politely, people who want to minimize harm, are going to be at a distinct disadvantage when opposing people for whom the ends always justify the means, and the ends they seek are their own betterment above all else.
If your idea of action is sternly worded letters and peaceful protest, and my idea of action is violence and unabashed corruption of authority, you’re going to have a real uphill battle to dislodge me from any power I manage to gain. It doesn’t mean the corrupt assholes are unstoppable, only that their methods are more aligned with the acquisition and retention of power.
“There’s no such thing as bad press” is such a dogshit saying that is demonstrably untrue. There is absolutely bad press, just because we’re talking about it doesn’t mean it’s good for the product. For every one schmuck who thinks they’ll buy Borderlands 4 just to prove how good their computer is, there’s a hundred people who have decided never to buy it at all and half if them have written off gearbox entirely.