Philip Morris Companies, the tobacco giant behind Marlboro, owned Lunchables for 23 years and used cigarette research strategies to shape the brand.
- Internal documents show Philip Morris shared scientists, technology, and product development methods across its tobacco, food, and alcohol divisions, with Lunchables serving as a model example of that strategy.
- Lunchables was engineered to appeal to kids’ desire for autonomy and to ease mothers’ guilt, using the same consumer psychology approach Philip Morris developed for cigarettes.
- Researchers say tobacco-style regulations, including warning labels, taxes, and restrictions on child-focused marketing, may be worth applying to ultraprocessed foods like Lunchables.



I haven’t done this yet since it’s still an open question if I want to survive the apocalypse (just have a few extra bags of dried beans), but you probably want special food grade plastic with rubber gaskets, neither of which I think Home Depot offers.
You right, Home Depot does sell buckets like that(and only like $7) but they ain’t the orange ones