Philip Morris Companies, the tobacco giant behind Marlboro, owned Lunchables for 23 years and used cigarette research strategies to shape the brand.

  • Internal documents show Philip Morris shared scientists, technology, and product development methods across its tobacco, food, and alcohol divisions, with Lunchables serving as a model example of that strategy.
  • Lunchables was engineered to appeal to kids’ desire for autonomy and to ease mothers’ guilt, using the same consumer psychology approach Philip Morris developed for cigarettes.
  • Researchers say tobacco-style regulations, including warning labels, taxes, and restrictions on child-focused marketing, may be worth applying to ultraprocessed foods like Lunchables.
  • schipelblorp@sh.itjust.works
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    1 day ago

    I haven’t done this yet since it’s still an open question if I want to survive the apocalypse (just have a few extra bags of dried beans), but you probably want special food grade plastic with rubber gaskets, neither of which I think Home Depot offers.

    • cmbabul@slrpnk.net
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      1 day ago

      You right, Home Depot does sell buckets like that(and only like $7) but they ain’t the orange ones