Remember the 50% number is just what he was comfortable with publishing to the public

We have no reason to believe his public statistics

50% is just what he’s admitting to. Not sure how easily that number can be verified, but if someone told me that the actual numbers were much, much worse… I wouldn’t bet against them.

• Your Google search result redirects to Twitter
• you click and open the link
• Twitter asks you to login to see the tweet.
• You close that tab and move on to next search result.

Best way to avoid traffic to your site, then complain about revenue loss from advertisements.